Marketing Stewart Signs
13 July 2011 at 10:59
OK, it's taken a little longer than necessary to post this entry about the new Stewart Signs website which went live in January, but you know, we've been busy...
Anyway, after a very successful launch of their rebrand in 2010, we turned our attention and considerable tech wizardry - in collaboration with Utopia's web development partners Hostpipe - to the design and build of the new and quite frankly massive Stewart Signs website.
Stewart Signs new website
This baby's got everything including a full bespoke Content Management System and an Ecommerce package that functions on multiple levels.
The back end (easy there) is a mammoth and stacked full of clever functionality. And it needs to be given it has to service the impressive Stewart Signs customer portfolio, including: Transport for London, BT Openreach, Osborne, BSM, First, Saga, JC Decaux...and on and on.
We took this:
And made this:
So what's next?
Well, the website isn't standing still. It's alive! Help! By which we mean, it's a constant work in progress with all the best connotations of that word: progress. That's what Stewart Signs are all about, constantly forging ahead and leading the outdoor media, signage and livery industry, which they've been doing for decades.
Marketing communications
Away from the web, they are now turning their attention to the year ahead. To kick things off, Utopia paid them a visit last week at their base in Southampton with a rather fetching document in hand containing all sorts of ideas and plans for marketing Stewart Signs over the coming 12 months, including:
- Email marketing
- Printed literature
- SEO and social media marketing
- PR
- Direct Mail
- Advertising
Obviously, we don't have any designs or words to show you yet, so instead and by way of signing off this post (hahahaha!), here's a photo of some Utopians in front of a Stewart Signs branded van.
JP & TJ signed, sealed and delivered
Posted in Design | Branding | Strategic Marketing | No Comments
