Utopia deliver 3 marcomms campaigns for Avelo
28 January 2011 at 10:05
Avelo, the market leading providers of technical solutions for the financial services industry, appointed Utopia as their creative marketing agency to deliver 3 campaigns.
Campaign 1: Wealth Optimiser
Design and deliver the launch of Avelo's new wealth management product, Wealth Optimiser.
Utopia's brief included devising the campaign concepts - One Stop. All destinations - for a product that will, for the first time, enable financial services practitioners to access all their clients' assets and information from one, single place.
An integrated solution
Avelo, branded 1st - The Exchange at the time, wanted to keep the campaign marketing and implementation under one roof, so Utopia's integrated service was the natural choice. Speed, creative quality, technical competence and reliable communication gave this campaign the success it demanded, for which we provided:
- Creative design and product branding
- Copywriting
- Campaign website with online registration
- Video production
- Email marketing
- Banner adverts
- Trade Press advertising
Experience the campaign website, visit www.wealthoptimiser.co.uk
Campaign 2: RDR Countdown Programme (Retail Distribution Review)
Avelo required a creative concept / campaign idea together with associated marketing collateral to communicate the RDR Countdown Programme to a wide range of distributors in the financial services market.
Again, Utopia provided a full range of services underpinned by our design, copywriting and web skills to deliver:
- Campaign creative
- Email invitation
- Jump page
- Online banner advertising
- Branded print materials
Campaign 3: Avelo Roadshows
Avelo required a creative concept / campaign theme together with associated marketing collateral to promote the Joint Roadshow to a target audience of their key financial services clients. This would also be one of the first opportunities for Avelo to promote their new name and brand.
Utopia presented a range of creative ideas, combining our strengths in copywriting and design, to produce:
- Campaign theme and creative
- Email marketing and jump pages
- Direct Mail
- Online banner advertising
- Trade press advertising in Money Marketing magazine
Posted in Design | Copywriting | Branding | Websites | Email marketing | Advertising | Video | No Comments
