Archive for the 'Advertising' Category

Utopia deliver 3 marcomms campaigns for Avelo

28 January 2011 at 10:05

Avelo, the market leading providers of technical solutions for the financial services industry, appointed Utopia as their creative marketing agency to deliver 3 campaigns.

Campaign 1: Wealth Optimiser

Design and deliver the launch of Avelo's new wealth management product, Wealth Optimiser.

Utopia's brief included devising the campaign concepts - One Stop. All destinations - for a product that will, for the first time, enable financial services practitioners to access all their clients' assets and information from one, single place.

An integrated solution

Avelo, branded 1st - The Exchange at the time, wanted to keep the campaign marketing and implementation under one roof, so Utopia's integrated service was the natural choice. Speed, creative quality, technical competence and reliable communication gave this campaign the success it demanded, for which we provided:

Creative design and product branding
Copywriting
Campaign website with online registration
Video production
Email marketing
Banner adverts
Trade Press advertising

Advertising20and20Video

Experience the campaign website, visit www.wealthoptimiser.co.uk

Campaign 2: RDR Countdown Programme (Retail Distribution Review)

Avelo required a creative concept / campaign idea together with associated marketing collateral to communicate the RDR Countdown Programme to a wide range of distributors in the financial services market.

Again, Utopia provided a full range of services underpinned by our design, copywriting and web skills to deliver:

Campaign creative
Email invitation
Jump page
Online banner advertising
Branded print materials

RDR

Campaign 3: Avelo Roadshows

Avelo required a creative concept / campaign theme together with associated marketing collateral to promote the Joint Roadshow to a target audience of their key financial services clients. This would also be one of the first opportunities for Avelo to promote their new name and brand.

Utopia presented a range of creative ideas, combining our strengths in copywriting and design, to produce:

Campaign theme and creative
Email marketing and jump pages
Direct Mail
Online banner advertising
Trade press advertising in Money Marketing magazine

Avelo roadshows

Avelo roadshows DM

Avelo roadshows trade press advertising

Avelo roadshows online advertising

It's been a while...

28 December 2009 at 11:14

What have we been up to in Utopia?

Don’t give me that look. I know it’s been ages since the last post, but we’ve been busy. Since the launch of the MASCo rebrand, their marketing activity has grown and grown, culminating in the Christmas-lights-style-switch-on of their new website.

The new MASCo website

Designed with the customer first, it’s already had lots of positive feedback. So what’s the focus for our marketing of MASCo in 2010? PR, email, and internet marketing. I want to bring that advertising spend down and hike up their exposure with a combination of traditional editorial and clever online activity. We’ll keep you posted.

What’s new?

Word of mouth has so far been the winning formula for our own client wins, but with the new Utopia Communications website about to launch (yes, finally!), we’ll be pushing more. The site includes a showcase of our recent work, which you can also navigate by service criteria (marketing, creative, web, PR), and there’s a client area that will keep communication flowing on individual projects.

A flurry of quotations and commissions ended the year (including two requests for copywriting arriving on Christmas Eve), so we look forward to leaping into spring (we don’t like winter) with all sorts of new challenges and interesting clients…apart from a new travel company coming on board in November, the construction industry seems to have taken a shine to Utopia. Resist urge to weave in building puns.

Happy New Year!

To all our clients, suppliers and friends, we wish you all every good fortune for 2010.

Utopia Communications