Archive For 'July, 2011'
27 July 2011 at 15:22
If you scout around our website, you'll soon find some of the companies we work for. What you might not know, is that we also provide our copywriting, graphic design, PR, marketing and web services for quite a few other brands, including
Sshhhh!
Phew - I almost let the dove out of the cote there. But why am I being told to sshh and why are my colleagues pinning me down, threatening to thwack and kerpow me lest I utter the names of companies that you all know extremely well already?
Why? Because they aren't strictly our clients.
White labelling
That's right, Utopia doesn't just service those organisations you see on this website. Oh dear me no. We are one of those agencies that other agencies bring in to provide additional services. perhaps because they're a bit stretched or because they don't offer skills that we have in stock.
Sadly, it means we can't shout about some of the amazing brands we have worked on. Sob. I'm crying, not because they are household names and showering our website with their logos would make us look super cool, but because some of the work we've been doing is really interesting.
Oh go on, tell us
Smack! Ouch...see what happens? Ok, I can't tell you who. But I can say this:
- Not BT or Orange or Vodafone...but one of that lot
- Not EDF or British Gas...but similar
- Not Microsoft or Nintendo...but getting warmer
- Not The Sound of Music or Mamma Mia or Cirque du Soleil...but another name in lights
- Not Keith Chegwin.....just that....not Keith Chegwin.
No logos
This is where we'd normally chuck in a few logos to brighten up the blog, but clearly I can't do that.
Instead, here's something a bit different but equally and at the same time, relevant, on account of the word 'white'...er... A dove I found loitering on the street outside our office in Bath - out of his cote no less! (May I also draw your attention to that dramatic sky?)
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Posted in White label | No Comments
13 July 2011 at 10:59
OK, it's taken a little longer than necessary to post this entry about the new Stewart Signs website which went live in January, but you know, we've been busy...
Anyway, after a very successful launch of their rebrand in 2010, we turned our attention and considerable tech wizardry - in collaboration with Utopia's web development partners Hostpipe - to the design and build of the new and quite frankly massive Stewart Signs website.
Stewart Signs new website
This baby's got everything including a full bespoke Content Management System and an Ecommerce package that functions on multiple levels.
The back end (easy there) is a mammoth and stacked full of clever functionality. And it needs to be given it has to service the impressive Stewart Signs customer portfolio, including: Transport for London, BT Openreach, Osborne, BSM, First, Saga, JC Decaux...and on and on.
We took this:
And made this:
So what's next?
Well, the website isn't standing still. It's alive! Help! By which we mean, it's a constant work in progress with all the best connotations of that word: progress. That's what Stewart Signs are all about, constantly forging ahead and leading the outdoor media, signage and livery industry, which they've been doing for decades.
Marketing communications
Away from the web, they are now turning their attention to the year ahead. To kick things off, Utopia paid them a visit last week at their base in Southampton with a rather fetching document in hand containing all sorts of ideas and plans for marketing Stewart Signs over the coming 12 months, including:
- Email marketing
- Printed literature
- SEO and social media marketing
- PR
- Direct Mail
- Advertising
Obviously, we don't have any designs or words to show you yet, so instead and by way of signing off this post (hahahaha!), here's a photo of some Utopians in front of a Stewart Signs branded van.
JP & TJ signed, sealed and delivered
Tags: Stewart Signs | marketing | website | design | email marketing | Utopia | Hostpipe | SEO | social media marketing | PR | advertising
Posted in Design | Branding | Strategic Marketing | No Comments
