Utopia rebrands Stewart Signs
A major client with major clients
When you’re the market leading specialists in road and rail livery, signage and outdoor media and your customers number BT, Transport for London, Shell, National Grid, First Capital and Sky, you need a brand identity that embodies confidence, experience, expertise.
Stewart Signs are renowned for delivering projects of the highest standards and have been for over 40 years, but then you already knew that....just look around you, there are examples of their work everywhere, such as the BT Openreach vans, every sign and poster you see on London's tube and bus network, the huge train wraps on Eurostar, countless vehicle wraps on lorries, the signs that show us the way around the UK, and the media displays that surround us in airports and stations.
Utopia take the branding challenge
Starting with a session on marketing and brand strategy, we created a new visual identity for Stewart Signs. Giving them 6 design routes to choose from, they went with our favourite . One particular challenge was to consolidate the various areas of the company, most notably bringing their Rail brand - Halo Rail - in house under the Stewart Signs umbrella.
Our brief: design a brand identity that's both versatile and conveys the scale and scope of their business. A brand identity that's colourful, vibrant, dynamic and contemporary.
So, we took them from this:
to this:
Brand roll-out
In our next blog, we'll look at the challenge of designing and building a (pretty) vast eCommerce website . But we’ll wait until it’s launched...any day now.
Meanwhile, here’s a glimpse at one of our favourite documents – Brand Guidelines. Where would we be, moreover, where would our clients be, without a few carefully devised rules and regulations for keeping their brand new brand on track? Yes, it’s a rail pun, we had to get one in.
See more of our work for Stewart Signs in our portfolio
This entry was posted on 15 February 2011 at 15:55 and is filed under Design | Copywriting | Branding | Strategic Marketing. You can leave a response here.
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