Archive For 'February, 2011'
15 February 2011 at 15:55
A major client with major clients
When you’re the market leading specialists in road and rail livery, signage and outdoor media and your customers number BT, Transport for London, Shell, National Grid, First Capital and Sky, you need a brand identity that embodies confidence, experience, expertise.
Stewart Signs are renowned for delivering projects of the highest standards and have been for over 40 years, but then you already knew that....just look around you, there are examples of their work everywhere, such as the BT Openreach vans, every sign and poster you see on London's tube and bus network, the huge train wraps on Eurostar, countless vehicle wraps on lorries, the signs that show us the way around the UK, and the media displays that surround us in airports and stations.
Utopia take the branding challenge
Starting with a session on marketing and brand strategy, we created a new visual identity for Stewart Signs. Giving them 6 design routes to choose from, they went with our favourite . One particular challenge was to consolidate the various areas of the company, most notably bringing their Rail brand - Halo Rail - in house under the Stewart Signs umbrella.
Our brief: design a brand identity that's both versatile and conveys the scale and scope of their business. A brand identity that's colourful, vibrant, dynamic and contemporary.
So, we took them from this:
to this:
Brand roll-out
In our next blog, we'll look at the challenge of designing and building a (pretty) vast eCommerce website . But we’ll wait until it’s launched...any day now.
Meanwhile, here’s a glimpse at one of our favourite documents – Brand Guidelines. Where would we be, moreover, where would our clients be, without a few carefully devised rules and regulations for keeping their brand new brand on track? Yes, it’s a rail pun, we had to get one in.
See more of our work for Stewart Signs in our portfolio
Posted in Design | Copywriting | Branding | Strategic Marketing | No Comments
02 February 2011 at 17:04
The industrial hoardings hiding Bath’s Holburne Museum have come down, signalling the final stage of the building’s spectacular transformation and the exciting build up to its re-opening in May 2011.
It’s been a hard-hat area and a shrouded, sealed-off end of Great Pulteney Street since March 2009, but the waiting is almost over and the reappearance of the familiar façade is like seeing the face of an old friend - but knowing that somehow they’ve changed.
And changed it has: the addition of a modern ceramic and glass extension to the rear of the striking 18th century building will provide much needed exhibition space, without destroying the beauty or the integrity of the original structure.
An ambitious project
Even if we hadn’t been asked to design the Holburne’s Challenge logo and most recently to provide display panels for the railings outside the building, we would have been drawn to this museum and followed the very public progress of such an ambitious project with interest.
Utopia's Challenge logo takes centre stage
As it is, we absolutely love the fact that the legendary artist Peter Blake launched the Holburne Challenge in November last year, Sergeant Pepper style, our logo displayed on the drum.
Now our beautifully produced panels (thanks N3 – great job) are on full view in front of the building announcing the museum’s grand opening dates.
Surprise us, Skip
We very much enjoy being a part of this operation and although, thankfully, our involvement does not extend to us running the Bath Half on 6th March, Skip has been heard muttering something about getting his old Womble costume out of storage, so watch this space.
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02 February 2011 at 10:03
B&D Electromedical, the innovating manufacturer of products for the healthcare sector, have added to their portfolio with the launch of the Nippy Clearway cough assistor.
Utopia have helped B&D with the promotion of the wider Nippy range and we were delighted to be asked to help them launch such an important item of medical apparatus with a user-friendly technical brochure.
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