The Holburne Museum challenges Utopia to get designing
24 November 2010 at 11:27
Bath’s Holburne Museum launches its public appeal with new designs from Utopia In our first commission for Bath’s Holburne Museum, we have produced a series of brand new designs for the November launch of the Holburne Challenge.
The Challenge is the Holburne’s Public Appeal
It is a chance for the people of Bath to be involved in their new museum and to help raise money for the multi-million pound development project. Since March 2009, the Grade One listed building has been undergoing restoration and a spectacular modern extension has been added. Now, in the months before opening in May 2011, the Holburne will ask their local community to take part in final fund-raising events to reach its £11 million target. 
Utopia bring energy to the challenge
Utopia’s brief was to design a versatile and colourful logo, reflecting all aspects of the Challenge. The distinctive green banners and blades now on display in the city, with their bright, abstract figures in dynamic poses, reflect the wide variety of people taking part and the continuing energy of the campaign.
Utopia’s Creative Director Justin Parry and account directors Tamsin Treverton Jones and Owen McNeir worked closely with the Holburne’s Marnie Whiting and Katie Jenkins to produce the Challenge designs.
What’s next?
We’re working on some new materials to continue promoting The Holburne and soaking up the culture. Meanwhile, we’re enjoying seeing our designs popping up around Bath, especially when they appear alongside the great Sir Peter Blake in the Bath Chronicle this week.
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